A personal approach.
A broader perspective.
Nearly two decades at the front of development sales, brokerage growth and large-scale project execution, and one senior advisor from first call to closing.
Nearly two decades at the front of development sales.
Arif Manji has spent nearly two decades in development sales and brokerage, with direct exposure to sales discipline, project launches, broker strategy, pricing and high-volume execution.
He is President and Managing Director of PSR Brokerage. PSR has reported more than $7 billion in sales volume across pre-construction, resale, hospitality and resort projects, with exclusive new-development work for more than ten builders.
His background spans development listings, launch strategy, pricing discipline, broker mobilization, floor-plan feedback, sales execution, leasing strategy and long-term asset positioning: institutional-scale execution with a deep understanding of market psychology and real estate value creation.
Selected projects through PSR Brokerage or earlier roles (sales and marketing, not developer): Freed Hotel & Residences, Muskoka Bay Resort, Horseshoe Residences, Deerhurst Residences, ANX on Dupont.
- 2021President and Managing DirectorPSR Brokerage
- 2018 · 2019Diamond Achievement AwardPSR
- 2019Pre-Construction Top Producer, Top 5 ElitePSR
- 2013Award of ExcellencePSR
- 2008Joins PSR BrokerageToronto Regional Real Estate Board member
Awarded to PSR Brokerage, the six-office firm Arif leads as President and Managing Director.
What Arif brings to the table.
For ownership groups, Arif pairs PSR’s development-sales execution with Scale House Advisory’s retail curation, brand and operator strategy: positioning the asset, creating demand and structuring durable transactions, from planning through launch.
Development sales
Institutional sales discipline, pricing and high-volume execution, learned under Canderel and Freed Developments.
Developer listing strategy
Project positioning, pricing strategy, floor-plan feedback and suite mix review before a launch.
Launch and broker outreach
Sales centre strategy, broker mobilization and the reporting developers need through a campaign.
Resale and leasing
Remaining inventory, purpose-built rental, and commercial and podium leasing.
Market reporting
Transaction coordination and developer communication from planning through close-out.
Asset positioning
With Scale House Advisory: retail curation, brand and operator strategy for ownership groups.
Recent transactions.
Sold · Penthouse25 Stafford St, Penthouse 1001
Sold · Penthouse75 Portland St, Penthouse 1103
Sold · Custom home1337 Northaven Dr
Sold · Garden suite200 Keewatin Ave, Suite 201
Sold · Detached home43 Shining Willow Crt
Sold · Custom home1565 Edencrest Dr
Sold · Lakefront480 Lake Dr S
Sold · Retail57 Ontario St
Years, transaction value and sales count as published by PSR Brokerage and Arif Manji. Awards per Arif’s LinkedIn and the Luxury Lifestyle Awards.
PSR Brokerage. Six offices, one standard.
Founded on King Street West in 2008, PSR is a boutique, full-service brokerage with more than $7 billion in sales volume and exclusive new-development work for over ten builders.
Your next chapter.
Let’s begin.
A new home. A new investment. A different perspective. Tell Arif what you have in mind.
- Home evaluationA considered price opinion from recent nearby sales
- Real estate consultationBuying, selling or pre-construction
- Listing alertsNew homes in your area and range, as they come up